Marketing Communication Strategy of the Youth and Sports Tourism Office in Promoting Muaro Jambi Temple

Miski Yuliandari*, Erman Anom

Abstract


This research is motivated by the importance of tourism promotion activities in an effort to increase the number of tourists in a tourist destination. The Muaro Jambi Regency Youth and Sports Tourism Office certainly has the right marketing communication strategy to attract visitors. This research aims to find out how the marketing communication strategy is carried out by the Muaro Jambi Regency Tourism, Youth and Sports Office. This research uses a descriptive qualitative research method with a case study approach, data sources were obtained through observation, documentation and interviews with informants from the Muaro Jambi Regency Youth and Sports Tourism Office, namely the Head of the Tourism Division, the Head of the Tourism Destination Section, and the Head of the Tourism Marketing Section. The data collection technique in this research uses observation or direct observation. The findings from this research are the marketing communication strategy activities carried out by the Tourism, Youth and Sports Department in promoting Muaro Jambi Temple by utilizing social media, mass media, print media such as newspapers, local television media, word of mouth promotions and through temple festivals held every year.

Keywords


Marketing Communication Strategy, Tourism

Full Text:

PDF

References


Aditya, W. R., & Lubis, E. E. (2017). Strategi Komunikasi Pemasaran (Studi Pada Event Tupperware Home Party Dalam Menjaga Loyalitas Konsumen PT. Riau Cahaya Utami di Kota Pekanbaru). Riau University.

Asri, I. (2022). Strategi Komunikasi Organisasi Dalam Membangun Semangat Kerja Pegawai Pusdiklat Tenaga Administasi Kemennterian Agama RI. Ikon--Jurnal Ilmiah Ilmu Komunikasi, 27(3), 267–285.

Chrismardani, Y. (2014). Komunikasi pemasaran terpadu: implementasi untuk UMKM. Neo-Bis, 8(2), 179–189.

Dahmiri, Fitriaty, Asyhadi, Sadzali, A. M., Fazri, A., & Musnaini, M. M. (2023). Candi Muaro Jambi.

Fahruddin, Z. A., & Prayudha, H. H. (2023). Strategi Komunikasi Dalam Meningkatkan Reputasi Universitas Muhammadiyah Malang. Jurnal Ilmu Komputer Dan Sistem Informasi (JIKOMSI), 6(2), 55–63.

Ikadiyan, N., Suryatna, U., & Luthfie, M. (2016). STRATEGI KOMUNIKASI PEMASARAN MGSTV DALAM MENINGKATKAN SEGMENTASI PEMIRSA. JURNAL KOMUNIKATIO, 2(2).

Kurnianti, A. W. (2018). Strategi komunikasi pemasaran digital sebagai penggerak desa wisata kabupaten wonosobo provinsi jawa tengah. Jurnal Riset Komunikasi, 1(1), 180–190.

Maudyakasih, P. Y., & Nuraeni, R. (2019). Strategi Komunikasi Dinas Pemuda, Olahraga, Kebudayaan Dan Pariwisata Dalam Meningkatkan Pariwisata Di Kabupaten Banyumas. Scriptura, 8(1), 14. https://doi.org/10.9744/scriptura.8.1.14-21

Meilania, M., & Febrianti, H. (2019). Pelestarian Candi Muaro Jambi Sebagai Benda Cagar Budaya Dan Pariwisata Di Provinsi Jambi. Journal V-Tech (Vision Technology), 2(1), 99–109. https://doi.org/10.35141/jvt.v2i1.509

Meilisa, V. F., & Firdaus, M. (2018). Strategi komunikasi dinas pariwisata, kepemudaan dan olahraga, dan kebudayaan kabupaten indragiri hilir dalam menarik minat pengunjung objek wisata pantai solop. Riau University.

Nur’aini, R. D. (2020). Penerapan metode studi kasus YIN dalam penelitian arsitektur dan perilaku. INERSIA Lnformasi Dan Ekspose Hasil Riset Teknik Sipil Dan Arsitektur, 16(1), 92–104.

Suryanti, S. (2020). An Analysis of Representative Speech Acts in" The Daily Talk Show": Pragmatics Approach. Prodi Sastra Inggris.




DOI: https://doi.org/10.24815/jimps.v9i1.29400

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

JIMPS: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah indexed by

sinta_logodoaj_logoDimensions_logoCROSSREF_logoROAD_logoPKP_Index_logoGoogle_Scholar_logogaruda_logoonesearch_logoBASE_logoWordcat_logo

___________________________________________________________
JIMPS: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah

E-ISSN 2614-3658
P-ISSN 2964-7231

Published by History Education Department, Faculty of Teacher Training and Education, Universitas Syiah Kuala in collaboration with "Perkumpulan Prodi Pendidikan Sejarah Se- Indonesia"
W :https://jim.unsyiah.ac.id/sejarah
E : jimsejarah@usk.ac.id

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0