Analisis Elastisitas Permintaan Daging Ayam Ras Pedaging di Kota Banda Aceh

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi permintaan daging ayam ras pedaging dan bagaiman respon elastisitas terhadap permintaan daging ayam ras pedaging di Kota Banda Aceh.  Penelitian ini menggunakan metode analisis regresi linier berganda dengan data sekunder berupa data time series bulanan dari januari 2015 sampai Desember 2022. Harga daging ayam ras pedaging, harga daging sapi, harga ikan tongkol, harga telur ayam ras, harga beras, harga minyak goreng dan jumlah penduduk secara simultan berpengaruh signifikan terhadap permintaan daging ayam ras pedaging di Kota Banda Aceh. Secara parsial, harga daging ayam ras pedaging berpengaruh negatif signifikan terhadap permintaan daging ayam ras pedaging, Harga daging sapi, harga ikan tongkol, harga telur ayam ras berpengaruh positif signifikan terhadap permintaan daging ayam ras pedaging di Kota Banda Aceh. Sedangkan harga beras dan harga minyak goreng berpengaruh negatif tetapi tidak signifikan terhadap permintaan daging ayam ras pedaging di Kota Banda Aceh. Dan jumlah penduduk berpengaruh positif tetapi tidak signifikan terhadap permintaan daging ayam ras pedaging di Kota Banda Aceh. Berdasarkan hasil analisis elastisitas harga (Ep) daging ayam ras pedaging bersifat inelastis dan berdasarkan elastisitas permintaan silang (Es) untuk daging sapi, ikan tongkol dan telur ayam ras merupakan barang substitusi sedangkan beras dan minyak goreng merupakan barang komplementer terhadap daging ayam ras pedaging di Kota Banda Aceh.

Analysis of the Elasticity of Demand for Broiler Chicken in the City of Banda Aceh

Abstract. This study aims to determine the factors that influence the demand for broiler chicken and how the elasticity response to the demand for broiler chicken in the city of Banda Aceh. This study uses a multiple linear regression analysis method with secondary data in the form of monthly time series data from January 2015 to December 2022. Broiler chicken prices, beef prices, tuna prices, broiler egg prices, rice prices, cooking oil prices and the amount Population simultaneously has a significant effect on the demand for broiler chicken in the city of Banda Aceh. Partially, the price of broiler chicken has a significant negative effect on the demand for broiler chicken. The price of beef, the price of tuna, the price of broiler eggs has a significant positive effect on the demand for broiler chicken in Banda Aceh City. Meanwhile, the price of rice and cooking oil had a negative but not significant effect on the demand for broiler chicken in Banda Aceh City. And the population has a positive but not significant effect on the demand for broiler chicken in the city of Banda Aceh. Based on the results of price elasticity analysis (Ep) of broiler chicken is inelastic and based on the cross-demand elasticity (Es) for beef, tuna and eggs are substitute goods while rice and cooking oil are complementary goods to broiler chicken in the city Banda Aceh.