Analisis Saluran Pemasaran Ikan Depik Berdasarkan Produk Turunannya DI Kabupaten Aceh Tengah

Abstract

Abstrak. Saluran pemasaran pada tiap produk ikan depik diduga berbeda yang akan berpengaruh pada kualitas produk ikan depik. Berdasarkan uraian dari latar belakang diatas maka diperlukan penelitian mengenai saluran pemasaran ikan depik. Penelitian ini bertujuan untuk mengetahui bagaimana saluran pemasaran ikan depik berdasarkan jenis produk turunannya di Kabupaten Aceh Tengah. Analisis deskriptif digunakan untuk menggambarkan pola saluran pemasaran ikan depik, sedangkan analisis kuantitatif digunakan untuk menghitung biaya pemasaran ikan depik di Aceh Tengah. Hasil dari penelitian ini ada empat pola saluran pemasaran ikan depik di Kabupaten Aceh tengah yaitu depik segar, depik kering, olahan pengat dan olahan belacan.

 Analysis of Depik Marketing Channels Based on Derivative Products in Central Aceh District

Abstract. The marketing channel for each depik fish product is thought to be different which will affect the quality of the depik fish product. Based on the description of the background above, research is needed on the marketing channel of depik fish. This study aims to find out how the marketing channel for depik fish is based on the type of its derivative products in Central Aceh District. Depik analysis was used to describe the marketing channel pattern of depik fish, while quantitative analysis was used to calculate the marketing costs of depik fish in Central Aceh. The results of this study showed that there were four marketing channel patterns for depik fish in Central Aceh district, namely: fresh depik, dried depik, processed pengat and processed belacan.