Analisis Swot: Faktor Internal Dan Eksternal Pada Pengembangan Usaha Sayuran Hidroponik Di Kota Banda Aceh

Muhamad Ikhlasul Amal, Sofyan Sofyan, Zulkarnain Zulkarnain

Abstract


The purpose of this research is to identify internal and external factors that influence the development of red sugar cane business. This study uses the method of evaluation of internal factors (IFE) and evaluation of external factors (EFE). Internal factor analysis is carried out to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis is conducted to identify opportunities that can be exploited and threats that can be avoided. Based on the results of processing the IFE matrix, the total score generated is 3.58. While the total score for processing the EFE matrix is 3.14. Both scores are above 2.5 which means the internal position is quite strong. So that the company has an above average ability to take advantage of strengths and opportunities to anticipate weaknesses and threats. Its main strength lies in the location of the gardens that are close to consumers. While the weakness of the hydroponic vegetable business in Banda Aceh City is the lack of available exhibitions. The biggest opportunity is effective market segmentation. The threat faced is the increase in the price of raw materials.


Keywords


Sayuran hidroponik; IFE; EFE; Hydroponic Vegetables; IFE; EFE;

Full Text:

PDF

References


Akbar, P.S., & Usman. 2008. Pengantar Statistika. Bumi Aksara, Jakarta.

Coman A., and Ronen, B. 2009. Focused SWOT: Diagnosing critical strengths and weaknesses. International Journal of Production Research, 47 (20): 5677–5689.

Galih Kusnawan. 2008. Pengaruh Srategi Bauran Pemasaran (Markting Mix) Terhadap Efektifitas Volume Penjualan Sayuran Hidroponik. Hal 98.

Handayani, I. L., & Si, M. 2017. Strategi Pengembangan Tanaman Pangan Di Kabupaten Serdang Bedagai. KULTURA, 6752.

Muhamad Afridhal. 2017. Strategi Pengembangan Usaha Roti Tanjong Di Kecamatan Samalanga Kabupaten Bireuen, Hal 224.

Raffar, K.A. 1990. Hydroponics in tropica. International Seminar on Hydroponic Culture of High Value Crops in the Tropics in Malaysia.

Rangkuti, F. 2006. Analisis SWOT Teknik Membedah Kasus Bisnis. PT Gramedia Pustaka Utama, Jakarta.

Saaty, Thomas L., 1993. Pengambilan Keputusan Bagi Para Pemimpin, Proses Hirarki Analitik untuk Pengambilan Keputusan dalam Situasi Kompleks. Seri Manajemen No. 134. PT. Pustaka Binaman Pressindo, Jakarta.

Widiarta, I. N., & Suharto, H. 2009. Pengendalian hama dan penyakit tanaman padi secara terpadu. Badan Penelitian dan Pengembangan Pertanian-Balitbangtan. pp. 441-442.

Widyawati, Nugraheni. 2013. Urban Farming. Gaya Bertani Spesifik Kota. Lily Publisher, Yogyakarta.

Yuliana, F. 2020. Studi perbandingan strategi pemasaran sayuran hidroponik dan sayuran konvensional di Kota Palangka Raya. IAIN Palangka Raya, Kalimantan Tengah.




DOI: https://doi.org/10.17969/jimfp.v7i4.21115

Refbacks

  • There are currently no refbacks.


 


JIM Agribisnis|JIM Agroteknologi|JIM Peternakan|JIM Teknologi Hasil Pertanian|JIM Teknik Pertanian|
JIM Ilmu Tanah|JIM Proteksi Tanaman|JIM Kehutanan


E-ISSN: 2614-6053 2615-2878 Statistic Indexing | Citation


Alamat Tim Redaksi:
Fakultas Pertanian,Universitas Syiah Kuala
Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam,
Banda Aceh, 23111, Indonesia.
Email:jimfp@unsyiah.ac.id