PENGARUH KUALITAS PELAYANAN DAN KESESUAIAN HARGA TERHADAP KEPUASAN SISWA SMA FATIH BILINGUAL SCHOOL KOTA BANDA ACEH

Abstract

This study aims to determine the effect of Service quality and Price Fairness on student satisfaction. The empirical study conducted at Fatih Bilingual School in Banda Aceh used a questionnaire as a research instrument, which samples in this study of 58 people they are Students there. probability sampling is used as a sampling technique with Stratified Random Sampling. Methods MRA (Multivariate Regression Analysis) is used as a method of data analysis using software IBM SPSS 20. These results indicate that the Service quality is positive and significant related to Student satisfaction and Price Fairness is positive and significant related to student satisfaction, then simultaneoustly service quality and Price Fairness has positive effect on student  satisfaction.