CITRA TUJUAN WISATA DAN CITRA KULINER ACEH SERTA PENGARUHNYA TERHADAP NIAT WISATAWAN UNTUK KEMBALI MENGUNJUNGI KOTA BANDA ACEH

Mohammad Ridha, Rizki Amalia

Abstract


Abstract: This study purpose to determine the effect of image tourism destination and image food to intention to revisit of Banda Aceh. This research methode using questionnaire as research instrument. Non probability samplin is used as a sampling technique. Analysis methods of testing and data analysis was performed using the SPSS with formulation of multiple linear regression. The results of this study indicate that image tourism destinations and image food influence intention to revisit and the image food influence the intention to revisit.

Keywords: image tourism destination, food image, and intention to revisit


Full Text:

PDF

References


Aaker, D. A. (1991). Managing Brand Equity : Capitalyzing on The Value of Brand Name, New York : The Free press.

Arikunto S. (2006). Prosedur Penelitian Suatu Pendekatan Praktik. Ed Revisi VI, Penerbit PT Rineka Cipta : Jakarta.

Baloglu, S., & Mc Cleary ,K.W. (1999) . A Model of Destination Image Formation. Annuals of Tourism Research, 35, 867-897.

Beerli. A. & Martin. J. D. (2004). Factor Influencing Destination Image. Annals of Tourism Reseach, 31(3), 657-681.

Bozbay, Zehra.(2008). The assessment of greece image as a tourism destination, Mibes, 374-387.

Buhalis, D., (2000), Marketing The Competitive Destination of The Future”, Journal of tourism management, 21, 97-116.

Ghozali, Imam. (2006). Aplikasi Analisis Multivariate Dengan Program SPSS. Cetakan Keempat. Semarang: Badan Penerbit Universitas Diponegoro.

Heijden, V. D., Verhagen, T., & Creemers, M. (2003). Understanding Online Purchase Intention : Contribution From Technology and Trust, European journal of Information System, 41-48.

Hjalager , A., & Ritchie,G. (2002). Tourism and Gastronomy. London: Routledge.

Hendri, Ma’ruf. (2005). Pemasaran Ritel, Jakarta : PT Gramedia Pustaka Utama

Keller, K. L, (2003), Brand Synthesis : A Multidimensionality of Brand Knowledge”, Journal of consumer researh, 29.

Kotler, P.(2007), Manajemen Pemasaran, Jakarta : Erlangga.

Kuncoro, Mudrajad. (2003). Metode Riset untuk Bisnis dan Ekonomi. Jakarta : Erlangga

Lertputtarak, Sarunya. (2012). The Relationship between Destination

Image,Food Image, and Revisiting Pattaya, International Journal of Business and Management, 7, (5) , 1

Murniati Eka, Dewi. (2013). Ethnic food as comunity pride to support tourism sustanaible devolment. Jurnal Universitas Negeri Yokyakarta.

Sugiyono. (1999). Metode Penelitian Bisnis, Cetakan Ke-6, Bandung: CV. Alfa Beta.

Uma Sekaran. (2006). Metodologi Penelitian untuk Bisnis, Edisi 4, Buku 1, Jakarta: Salemba Empat.

Pandit, Nyoman S. (1991). Ilmu Pariwisata “Sebuah Pengantar Perdana”. Jakarta: PT. Pradana Pramita

Wibowo, agus & ismail, M .(2008). Dunia Pariwisata Aceh. Banda Aceh: Badan arsip Perpustakaan




DOI: https://doi.org/10.24815/jimen.v3i4.652

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.