Pengaruh Halal Certification Dan Food Quality Terhadap Purchase Intention yang Dimediasi oleh Customer Attitude pada Restoran Atariki Japan di Kota Banda Aceh

Riskawati Riskawati, Sulaiman Sulaiman

Abstract


This research aims to examine the effect of Halal Certification and Food Quality on Purchase Intention which is mediated by Customer Attitude at Atariki Japan Restaurant in Banda Aceh City. Data collection in this study was obtained through distributing google forms as a data collection instrument for 180 respondents. The study employed a non-probability sampling technique, specifically using the convenience sampling method. Based on the results of the analysis, it shows that Halal Certification have a positive effect on Customer Attitude, Food Quality has a positive effect on Customer Attitude, Halal Certification have a positive effect on Purchase Intention, Food Qualitye has a positive effect on Purchase Intention, Customer Attitude has a positive effect on Purchase Intention and Cusromer Attitude can mediate the relationship between Halal Certification on Purchase Intention and also Customer Attitude can mediate the relationship between Food Quality on Purchase Intention.

Keywords


Halal Certification; Food Quality; Purchase Intention; Customer Attitude

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DOI: https://doi.org/10.24815/jimen.v10i1.32515

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Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
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