Pengaruh Perceived Quality, Brand Image dan Price Terhadap Satisfaction Pada Revisit Intention Di Coffee Shop Indonesia

Muhammad Irfanto Wicaksono, Kurniawati Kurniawati, Yolanda Masnita Siagian

Abstract


This study aims to investigate the relationship between perceived quality, brand image, and price on customer satisfaction and revisit intention. The data analysis in this research employs the Structural Equation Modeling (SEM) method with a total of 192 respondents. The findings reveal that: 1) Perceived quality has a significant effect on customer satisfaction in Indonesian coffee shops, 2) Price influences customer satisfaction in Indonesian coffee shops, 3) Brand image affects customer satisfaction in Indonesian coffee shops, and 4) Customer satisfaction significantly impacts revisit intention in Indonesian coffee shops.


Keywords


Perceived Quality; Brand Image; Price; Satisfaction; Revisit Intention

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DOI: https://doi.org/10.24815/jimen.v10i1.31769

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Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
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