Pengaruh Persepsi Kegunaan, Persepsi Risiko dan Kepercayaan terhadap Sikap Penggunaan dan Minat Menggunakan Aplikasi Ajaib pada Generasi Z di Kota Pekanbaru

Suhendi Suhendi, Sri Restuti, Taufiqurrahman Taufiqurrahman

Abstract


This study aims to examine the effect of Perceived Usefulness, Perceived Risk and Trust on Attitude Toward Use and Intention to Use Ajaib Applications on Z Generation  in Pekanbaru City. The population of this study is   Generation Z group in Pekanbaru City who have made transactions using Ajaib application. The sample in this study amounted to 130 samples using the purposive sampling method. The analytical method in this study uses path analysis with data processing using SPSS (Statistical Package of Social Science) version 25.0. The research result shows  that Perceived Usefulness has a significant effect on Attitude Toward Use and Intention to Use, Perceived Risk has a significant effect on Attitude Toward Use and Intention to Use, Trust has a significant effect on Attitude Toward Use and Intention to Use, Attitude Toward Use has a significant effect on Intention to Use and attitude of use is able to mediate the effect of Perceived Usefulness and Trust on Intention to Use. However, Attitude Toward Use is unable to mediate the effect of Perceived Risk on Intention to Use.

Keywords


Perceived Usefulness, Perceived Risk, Trust, Attitude Toward Use, Intention To use

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DOI: https://doi.org/10.24815/jimen.v8i4.26318

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Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
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