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KINERJA INDUSTRI PARIWISATA ACEH : DESTINATION IMAGE SEBAGAI VARIABEL MEDIASI
Abstract
The performance of tourism sector in Indonesia is still considered weaker compared to other ASEAN countries, such as the low level of infrastructure development as tourist accessibility, the incompetence of human resources to guide tourist trips, and the destruction of natural resources because they are not conserved. This research ains to measure the effect of memorable tourism experiences of revisit intention and word of mouth intention mediated by destination image to domestic tourist visiting Aceh. Data were collected throught a survey of 216 respondents as sample to represent the research populating technique used in this research was nonprobability sampling by type purposive sampling. Structural equation modeling (SEM) was used as analytical method to determine the effect between the variabels involved. The results of the study found that memorable tourism experience significantly affect revisit intention but didn’t find a significant affect word of mouth intention. However, The results did find a destination image was able to mediate the effect of memorable tourism experience to revisit intention and word of mouth intention
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DOI: https://doi.org/10.24815/jimen.v7i4.22517
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Tim Redaksi:
Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala
Lantai II Gedung Induk
Darussalam, Banda Aceh, 2311
email: jim.manajemen@feb.usk.ac.id
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.