PENGARUH SUASANA TOKO DAN KENYAMANAN LOKASI TERHADAP NIAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PELANGGAN RUMAH MAKAN CUT BIT ACEH BESAR

Muhammad Al Attariq, Muhammad Ridha Siregar

Abstract


This study aims to measure the effect of Store Atmosphere and LocationConvenience towards Repurchase Intention mediated by Customer Satisfaction oncutbitrestaurantcustomers.Amounting200respondents.Datacollectionequipment that used in this research is a questionnaire. The sampling techniquethatusedispurposivesampling.StructuralEquationModelling(SEM)wasusedasan analytical method to determine the effect between the variable involved. BasedontheresultsoftheSEManalysisidentifiedthatStoreAtmospherehasasignificanteffect on Repurchase Intention, Location Convenience has a significant effect onRepurchase Intention,Store Atmopshere has a significanteffectonCustomerSatisfaction,LocationConveniencehasasignificanteffectonCustomerSatisfaction,CustomerSatisfactionhasasignificanteffectonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofStoreAtmosphereonRepurchaseIntention,CustomerSatisfactionmediatestheeffectofLocationConvenience onRepurchaseIntention.

Keywords


Store Atmosphere, Location Convenience, Customer Satisfaction, Repurchase Intention, Structural Equation Modelling.

Full Text:

PDF

References


Anderson, Steve, and Liem Gai Sin. (2020). “The Influence of Store Atmosphere on Purchasing Decisions and Customer Satisfaction: A Case Study at the Pacific Restaurant, Blitar.” Journal of The Community Development in Asia 3(3): 70–78.

Anouze, Abdel Latef M., Ahmed Salameh Alamro, and Abdulkareem Salameh Awwad. (2019). “Customer Satisfaction and Its Measurement in Islamic Banking Sector: A Revisit and Update.” Journal of Islamic Marketing 10(2): 565–88.

Arikunto, S. (2016). Prosedur Penelitian Suatu Pendekatan Praktik.

Jakarta: Rineka Cipta.

Chan, S. (2018). Factors Affecting Revisit Intention With Customer Satisfaction As A Mediating Variable In Eco Friendly Resorts. Jurnal Manajemen Inovasi, 9(1), 1-13.

Cicilia, M. (2021). Menparekraf : Kuliner penyumbang terbesar PDB ekonomi kreatif. https://pedulicovid19.kemenparekraf.go.id/menparekraf-kuliner-penyumbang-terbesar-pdb-ekonomi-kreatif/. 6 Agustus 2021 (17.34).

Dr. Vladimir, Vega Falcon. (1967). “Bab II Kajian Pustaka.” Gastronomía ecuatoriana y turismo local. 1(69): 5–24.

Eda, F.W. (2021). Kuliner Aceh, Karya Cipta Budaya Terus Dipromosikan. https://aceh.tribunnews.com/amp/2021/12/27/kuliner-aceh-karya-cipta- budaya-terus dipromosikan. 27 Desember 2021 (22.31).

Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang : Badan Penerbit Universitas Diponegoro.

Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23 Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, I. (2008). Structural Equation Modelling, Metode Alternatif dengan Partial Least Square. Semarang: Badan Penerbit Universitas Diponegoro.

Hair, Joseph F. , Black, Jr., William C. B., Barry J., & Anderson, R. E. (2010a).

Multivariate Data Analysis 7th Edition. Anderson. Prentice Hall Hanso, Blum. (2016). “Bab II Tinjauan Pustaka.” 4(1995): 1–23.

Ing, Phang Grace, Ng Zheng Lin, Ming Xu, and Ramayah Thurasamy. (2020). “Customer Loyalty in Sabah Full Service Restaurant.” Asia Pacific Journal of Marketing and Logistics 32(7): 1407–29.

Jogiyanto, (2011). Konsep dan Aplikasi SEM Berbasis Varian dalam Penelitian Bisnis. Yogyakarta: UPP STIM YKPN.

Jones, Michael A., David L. Mothersbaugh, and Sharon E. Beatty. (2003). “The Effects of Locational Convenience on Customer Repurchase Intentions across Service Types.” Journal of Services Marketing 17(7): 701–12.

Kadhim, Kadhim Ghaffar, Amran Harun, and Nawzad Majeed Hamawandy. (2021). “Factors Influencing ( Reputation , Perceived Value , Location , Convenience , Internal Environment , and Staff ) on Customer Loyalty through Satisfaction : Perspective from Malaysia Hypermarket Industry.” Journal of Contemporary Issues in Business and Government 27(2): 5243–63.

Latan & Hengky. (2012). Structural Equation Modeling, Konsep dan Aplikasi menggunakan LISREL 8,80. Bandung: Alfabeta

Miswanto, and Yessi Ria Angelia. (2017). “The Influence of Service Quality and Store Atmosphere.” JMK, VOL. 19, NO. 2, SEPTEMBER 2017, 106–111 ISSN 1411-1438 print/ISSN 2338-8234 online 19(2): 106–11. http://jurnalmanajemen.petra.ac.id/index.php/man/article/view/20393.

Muhammad Fuad. Store Atmosphere Dan Perilaku Konsumen Di Toko Buku Gramedia Malang. Pap. Knowl. . Towar. a Media Hist. Doc. 10, 90–110 (2010).

Van Niekerk, Bianca. (2015). “The Influence of Boutique Store Atmosphere on Customer Satisfaction, Store Loyalty and Repurchase Intention.” (April). http://hdl.handle.net/10394/15702.

Novianti, Angelia, Felia Irawan, and Agung Harianto. (2020). “Pengaruh Convenience, Ease of Information Search, Transaction, Information Credibility, Price and Safety Terhadap Online Hotel Repurchase Intention Generasi Z Pada Online Travel Agent (Ota).” Jurnal Manajemen Pemasaran 14(2): 77–85.

Novita, Larasita Krisna. (2017). “THE INFLUENCE OF STORE ATMOSPHERE ON REPATRONAGE INTENTION WITH CUSTOMER SATISFACTION AS A MEDIATOR IN GIANT MALANG.”

Prastuti, D. (2011). Penggunaan Penggunaan Structural Equation Modeling (SEM) sebagai Salah Satu Teknik Analisis Statistik dengan Menggunakan ProgramTetrad Iv. Universitas Negeri Semarang.

Pustaka, Kajian, Kerangka Pemikiran, and D a N Hipotesis. (2004). “Bab II Kajian Pustaka , Kerangka Pemikiran Dan Hipotesis.” (i): 16–45.

Rahmat, Syarip. (2020). “Pengaruh Service Convenience Terhadap Kepuasan Pelanggan.” journal of managementReview 4(3): 603–9.

Ratasuk, Akaraphun, and Sunanta Gajesanand. (2020). “Influencing Brand Image and Customer.” : 171–88.

Santoso, Singgih. (2018). Konsep Dasar dan Aplikasi SEM dengan AMOS 24.

Jakarta: PT Elex Media Komputindo.

Sarahnadia, and Sri Suryoko. (2017). “The Influence of Store Atmosphere, Location and Price on Repurchase Intention (Case Study on the Costumer of Carrefour DP Mall Semarang).” Diponegoro Journal Of Sosial And Political 6(4): 1–7.

Silaen, S. (2018). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis.

Bogor: IN MEDIA.

Sobel, M. E. (1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models. Wiley, 13, 290–312.

Soebandhi, Santirianingrum, Abdul Wahid, and Ira Darmawanti. (2020). “Service Quality and Store Atmosphere on Customer Satisfaction and Repurchase Intention.” BISMA (Bisnis dan Manajemen) 13(1): 26.

Sugiyono. (2019). Statistika untuk Penelitian. Bandung: Afabeta Suryana, Y. (2015). Metode Penelitian. Bandung: CV PustakaSetia.

Tangka, G C et al. (2022). “Jurnal EMBA Vol . 10 No . 1 , Januari 2022 , Hal . 383- 392.” Givent Christine Tangka 10(1): 383–92.

Tanjung, Agustini. (2020). “Pengaruh Store Atmosphere, Lokasi Dan Promosi Terhadap Keputusan Pembelian.” Jurnal Manajemen Pelita Bangsa 05(03): 1–18.

Trivedi, Shrawan Kumar, and Mohit Yadav. (2020). “Repurchase Intentions in Y Generation: Mediation of Trust and e-Satisfaction.” Marketing Intelligence and Planning 38(4): 401–15.

Unggul, Universitas Esa. (2019). “Universitas Esa Unggul.” (April): 1–11.

Utami dan Hidayat. (2018). Bab II Landasan Teori. J Chem Inf Model. 2018;53(9):8-24

Wijaya, T. (2009). Analisis SEM Untuk Penelitian Menggunakan AMOS. Yogyakarta: Penerbit Universitas Atmajaya.

Wood, Steve, and Sue Browne. (2007). “Convenience Store Location Planning and Forecasting — a Practical Research Agenda.” International Journal of Retail & Distribution Management 35(4): 233–55.

Yap, Sheau, and Mew Kew. (2007). “Service Quality and Customer Satisfaction : Antecedents of Customer’s Re-Patronage Intentions.” Sunway Academic Journal 4: 59–73.

Zamrodah, Y. Bab II Landasan Teori. 15, 1–23 (2016).




DOI: https://doi.org/10.24815/jimen.v7i4.22512

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.