PENGARUH KESADARAN DESTINASI TERHADAP CITRA DESTINASI DAN NIAT BERKUNJUNG PADA TURIS MILENIAL MELALUI MEDIA SOSIAL INSTAGRAM DI YOGYAKARTA

Niken Permata Sari, Rochmah Insani

Abstract


Lately, social media has become a means of obtaining information, digital communication and promotional media for tourism destinations. In other words, social media has the potential to participate in efforts to improve the tourism industry. One of social media that is now widely used to find tourism destinations information is Instagram. This study aims to examine the influence destination awareness to destination image and visit intention. Besides that, this study aims to examine the influence destination image to visit intention. This research was conducted based on quantitative approach. Data collected using online survey and envolved 191 respondent. Data analysis was employed using AMOS-SEM. The results of hypothesis testing revealed that destination awareness have a positive impact on destination image and visit intention. Other result showed that image destination have a positive impact on visit intention

Keywords


Destination Awareness; Destination Image; Visit Intention; Tourism; Instagram

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Tim Redaksi:

Jurusan Manajemen Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala

Lantai II Gedung Induk

Darussalam, Banda Aceh, 2311

email: jim.manajemen@feb.usk.ac.id

 
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.